I Quit: Social Media Campaign

Foolish

Adept, an advertising agency changed its name to Foolish, and decided to launch the company on Fool’s day, April 1st. In order to make the transition a smooth one for each of its employees, everyone was asked to let go of one thing they didn’t want to take forward. Each of those lines were designed as a social media post with the name of the person underneath. The I Quit posts were shared on Social Media and the company launch announcement was made along with it.

Role

Art Direction, Branding and Social Media

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I Quit: Social Media CampaignI Quit: Social Media CampaignI Quit: Social Media CampaignI Quit: Social Media CampaignI Quit: Social Media Campaign